The Zero-Budget Game Marketing Manual
The Zero-Budget Game Marketing Manual
Brand, PR and Community strategies on a shoestring.
So you've made a game - a great game! - but nobody has bought it. Nobody is talking about it. Nobody knows it exists :(
Your problem is one shared with almost every indie developer out there: a lack of awareness. How do you get attention in a saturated market? How do you communicate what makes your game unique through your marketing assets? How do you create a community and build channels to support it? How do you reach the games media and get influencers playing your game?
How do you sell more copies of your game without having to spend money yourself?
This comprehensive manual - and accompanying materials - shows you how to get your game the attention it deserves with practical, actionable advice, accumulated over twelve years of AAA and indie game marketing experience.
CONTENTS
INTRODUCTION
MARKETING BASICS
STUDIO BRANDING
PRODUCT POSITIONING
BRAND ASSETS
Language
Key Art
Screenshots
GIFs
Trailers
Style Guide
Store Pages
YOUR CAMPAIGN ROADMAP
BUILDING YOUR CHANNELS
Mailing List
Twitter
Facebook
YouTube
Discord
More!
PR
Writing & sending your pres release
Press kits
Influencer outreach
LAUNCH DAY
APPENDIX