The Zero-Budget Game Marketing Manual

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superstring_ebook_3d_v2_crop.png

The Zero-Budget Game Marketing Manual

£6.99

Brand, PR and Community strategies on a shoestring.

So you've made a game - a great game! - but nobody has bought it. Nobody is talking about it. Nobody knows it exists :(

Your problem is one shared with almost every indie developer out there: a lack of awareness. How do you get attention in a saturated market? How do you communicate what makes your game unique through your marketing assets? How do you create a community and build channels to support it? How do you reach the games media and get influencers playing your game?

How do you sell more copies of your game without having to spend money yourself?

This comprehensive manual - and accompanying materials - shows you how to get your game the attention it deserves with practical, actionable advice, accumulated over twelve years of AAA and indie game marketing experience.

BUY NOW

CONTENTS

  • INTRODUCTION

  • MARKETING BASICS

  • STUDIO BRANDING

  • PRODUCT  POSITIONING

  • BRAND ASSETS 

    • Language  

    • Key Art

    • Screenshots 

    • GIFs

    • Trailers

    • Style Guide

    • Store Pages

  • YOUR CAMPAIGN ROADMAP 

  •  BUILDING YOUR CHANNELS 

    •  Mailing List

    • Twitter 

    • Facebook 

    • YouTube

    • Discord

    • More!

  • PR

    • Writing & sending your pres release

    • Press kits

    • Influencer outreach

  • LAUNCH DAY  

  • APPENDIX